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WINE ESTATES
The marketing agency for
wine estatesDirect sales of your bottles, wine tourism, estate reputation, customer reviews: we help independent winegrowers sell without relying solely on intermediary channels. The agency is led by a founder trained at the Institut Paul Bocuse, who himself runs two online food & beverage shops.
5,0/5
The agency's rating on Google. Our customer reviews are public and open to view.
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A single point of contact, from the first call to the last delivery. No sales relay.
30 min
A free first conversation, at the estate or by video call, with no commitment.
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THE FINDING
Producing well is no longer enough
to sell wellMost independent estates depend on channels they do not control: wine shops, wholesalers, export, trade fairs. These channels remain essential, but they take their margin, do not pass on the names of your buyers, and can close from one season to the next.
Direct sales, at the estate as well as online, give the estate back its full margin and above all the customer list: the one that lets you get an enthusiast to order again every year, without an intermediary. And more and more enthusiasts prepare their purchases and visits online, on Google as well as in AI answers (ChatGPT, Gemini). Three leaks come up in almost every diagnosis:
No online sales
The estate has no online shop, or a shop that does not convert. Orders get lost between an e-mail, a phone call and a PDF order form.
An invisible estate
Incomplete Google Business Profile, unclear opening hours, few recent reviews: the passing visitor finds neither the estate nor a reason to stop there.
Absent from AI answers
When you ask an AI which estate to visit or which wine to bring back from the region, online sources decide the answer. An estate with little documentation does not appear in it.
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OUR SERVICES
Six levers to sell direct,
from the estate to the online shopOnline direct sales
The estate's Shopify shop: catalogue, shipping, payment, compliance for online alcohol sales. We run two food shops ourselves: we deliver what we practise. The estate's direct sales go through a solid shop: our Shopify e-commerce agency builds it. In the cellar as in the shop, a restaurant POS system unifies the estate's stock and sales.
E-commerce website creationLocal SEO for the estate
A complete and active Google Business Profile, opening hours, photos, directions, ranking on local searches: the passing visitor must find you before the other points of sale (wine shops, specialist online platforms, etc.). The estate gains from activating several SEO services: content, local, links. Producers and craftspeople of the Pyrenean foothills: our SEO in the Haut-Béarn serves direct sales.
Organic and local SEOVisibility in AI answers
ChatGPT, Gemini, AI Mode: we make your estate readable and citable by answer engines, and we measure your presence month after month.
GEO agencyReviews and online reputation
Regular, compliant collection of reviews after a visit and after a purchase, systematic replies, rating follow-up: the review has become the first argument for a visit.
Online reputation and customer reviewsWine tourism and bookings
Visits, tastings, pairings and events at the estate: a clear offer, simple booking, and the before and after of the visit worked on as in hospitality. Tastings and the estate shop run on a restaurant POS software suited to direct sales. Food and wine pairings: our approach to culinary marketing completes the wine tourism offer.
Hospitality marketingOutsourced marketing for the estate
Newsletter, customer list, follow-ups, enthusiast loyalty: a fractional marketing department, without hiring. The estate benefits from a marketing director without hiring: monthly steering and right-sized execution.
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THE METHOD
Four steps, zero jargon
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01
Estate diagnosis
Sales channels and margins, online shop, Google Business Profile, reviews, presence in AI answers: a factual review, quantified with your data. The diagnosis can take place at the estate or by video call.
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02
Prioritised plan
Three to five projects ranked by effort and by impact on direct sales, with a schedule and a fixed budget. You approve before anything is carried out.
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03
Execution
Website, profile, content, review collection, campaigns: we produce, you stay focused on the vines and the cellar. A single point of contact from start to finish. The estate benefits from all of areta's expertise.
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04
Monthly measurement
Direct sales, estate visits, reviews, local and AI visibility: a monthly review of figures, not of impressions.
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Case study | Bodegas EL GRIFO
Since 2024, we have had the pleasure of supporting EL GRIFO in the digital transformation of its activities.
To support this iconic brand, one of the oldest wine estates in Spain, we worked hand in hand with their teams on major strategic projects:
- Migration of the e-commerce and showcase websites to Shopify
- Deployment of Shopify POS for a seamless omnichannel experience
- Implementation of a leading marketing automation tool
This collaboration not only strengthened the digital skills of the internal teams, but also supported the reach of the estate's 250 years of history.
Result: The figures speak for themselves! Online revenue growth from returning customers jumped by +98% between 2024 and 2025.
We are proud to continue supporting EL GRIFO as it becomes an essential reference in Spanish wine tourism.
Wine tourism customer testimonial
"Professionalism and excellence are the words that define this company. We embarked with them on an ambitious project that finished on the planned schedule and with a level of execution beyond expectations. Always business-oriented, the experience was incomparable. Wholeheartedly recommended if you wish to grow your business in the digital environment."
José Antonio Galán Otamendi, Bodegas El Grifo (Lanzarote)
Bodegas EL GRIFO is a wine estate, a wine museum, a wine bar, a restaurant and a boutique hotel: everything it takes to shine in wine tourism.
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FREQUENTLY ASKED QUESTIONS
What winegrowers ask
Why develop direct sales when we already have wine shops and export?
Direct sales do not replace your channels, they complement them. They give the estate back the intermediary margin and above all the customer list: the name and address of the enthusiast who loved your wine, which neither the wine shop nor the supermarkets pass on to you. It is this list that lets you sell the next harvest without starting from zero, through the newsletter and follow-ups.
What does it take to sell your wine online?
Three building blocks: a compliant online shop (mandatory notices for alcohol sales, ban on sales to minors, information on prices and delivery), shipping logistics suited to bottles, and a regular flow of visitors: SEO, Google Business Profile, social media, newsletter. We build all three, on Shopify, with controlled running costs. Where there is no shop, a simple order module may be enough to get started.
How can we attract more visitors to the estate?
The passing visitor decides within a few minutes, on their phone: a complete Google Business Profile (exact opening hours, recent photos, many recent reviews), a clear visit offer (duration, price, languages, booking), and a dedicated page on your website. Wine tourism is then worked on like hospitality: before, during and after the visit, through to the review and the online repurchase. This is our sector specialism.
Can a wine estate appear in ChatGPT or Gemini answers?
Yes. Answer engines rely on public sources: your website, your Google Business Profile and its Bing version, directories, guides, the local press and reviews. A well-documented estate, consistent from one platform to another and cited by third parties, has every chance of being recommended. We measure this visibility every month and we publish our method and our own measurements.
How much does it cost to support an estate?
Our rates are public: consulting at €180 excl. VAT per hour, local SEO pack from €990 excl. VAT over 3 months, fixed-price engagements quoted on a firm quote after the diagnosis. The first 30-minute conversation is free, at the estate or by video call.
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Let's talk about your estate
30 free minutes, at the estate or by video call: your sales channels, the welcome at the estate, your online presence, and what can improve from the next season. No jargon and no commitment.
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