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  • GEO · Generative Engine Optimization

    What do ChatGPT and Gemini say about your brand?
    GEO agency in the Basque Country, Béarn & Bigorre, serving all of France

    Your future customers no longer put all their questions to Google: they ask AI. The ARETA GEO agency measures precisely your visibility in ChatGPT and Gemini (your share of voice, meaning the share of answers in which you are cited against your competitors, the brand sentiment, the sources cited) and implements the strategy to improve it.

    ★ ★ ★ ★ ★ 5.0/5 from 20 reviews (Google, Sortlist, Malt, Pages Jaunes)

    Book 30 free minutes Request an AI visibility audit
    2 enginesChatGPT & Gemini analysed at every measurement
    50 questionsper analysis, written in the real language of your customers
    0→100brand sentiment score, theme by theme

  • The situation

    Your brand already has a reputation in AI answers.
    Do you know what it is?

    Your customers used to search for you on Google; they now put their questions to ChatGPT and Gemini. And since 22 July 2026, Google has been displaying its own AI answers (AI Overviews) in France. Every time, an answer is given, with or without you.

    • Your prospects ask AI “which is the best company for…”. The answer fits in a few lines, often with no click through to a website.
    • AI answers cite your competitors. They draw on sources you do not control and probably do not know about.
    • They sometimes convey outdated or inaccurate information about your offer, your prices and your opening hours, without anyone noticing.
    • Your candidates ask AI about your employer reputation before they even apply.
    • Organic SEO measures your position on Google. Nobody in your company measures your position in AI answers.
    • You cannot improve what you do not measure. Without a quantified starting point, you cannot prioritise or make progress.

    The good news: it can be measured, managed and improved. That is the work of GEO.

    Review my AI visibility, 30 free minutes

  • Our GEO agency services

    Three services to take back control
    of what AI says about you

    From measurement to action: you first know exactly where you stand, then we improve your presence in AI answers.

    01

    Brand visibility analysis

    We query ChatGPT and Gemini with 50 custom-built questions based on your business topics and your customer personas. You get your share of voice against your competitors, your visibility rate, the sentiment associated with your brand (score 0 to 100), the brands cited, the sources AI uses and the fan-out queries (the sub-questions the AI runs by itself) actually executed.

    Audit from €990 excl. VAT

    02

    Brand perception analysis

    A 360° diagnosis of your image in AI answers, across 5 families: Commercial & product, Reputation & trust, Values & CSR, Innovation & positioning, Employer brand. 50 standardised questions, comparable over time and localisable by country and language.

    Audit from €990 excl. VAT

    03

    GEO & SEO strategy

    Based on the results of your analysis, we define the action plan to improve your presence in AI answers: topics to invest in, target queries, sources to win. And we carry it out: publishing AI citation articles aligned with the strategy, then measuring progress.

    The foundation: our organic SEO

  • Our public ratings

    5.0/5 Google · 11 reviews

    5.0/5 Sortlist · 5 reviews

    5.0/5 Malt · 3 reviews

    5.0/5 Pages Jaunes · 1 review

  • Our pricing

    A transparent price list,
    from one-off to ongoing management

    As with SEO, we believe in pricing transparency. All prices exclude VAT and are “from” prices: each assignment is covered by a quote tailored to your situation.

    One-off

    AI Visibility Audit

    From €990 excl. VAT, one-off

    Visibility OR brand perception analysis: 50 questions, ChatGPT + Gemini, share of voice, sentiment 0-100, sources, fan-out queries. Report + oral presentation.

    Talk to us, 30 free minutes

    Recommended starting point

    Audit + GEO Strategy

    From €2,490 excl. VAT, one-off

    The full audit + the definition of your GEO-SEO strategy: topics to invest in, target queries, sources to win, prioritised action plan.

    Talk to us, 30 free minutes

    Monthly

    Management Pack

    From €990 excl. VAT per month

    Full monthly measurement, share of voice and sentiment tracking, alerts on changes, ongoing reporting and recommendations.

    Talk to us, 30 free minutes

    Weekly + editorial

    Performance Pack

    From €3,790 excl. VAT per month

    Weekly measurement, full management of the strategy and publication of AI citation articles aligned with your topics, queries and fan-out.

    Talk to us, 30 free minutes

  • How it works

    Our 5-step method

    A transparent methodology, modelled on the rigour of our SEO assignments: at every stage you know what is measured, how, and what your investment delivers.

    1. Scoping (free)

      30 minutes to define your competitors, your topics and your personas. It is also when we tell you honestly whether GEO is a priority for you, or not yet.

    2. Question design

      We build the 50 questions by topic and by persona, in the real language of your customers, not generic prompts copied from a tool.

    3. Measurement

      Querying ChatGPT and Gemini, collecting the answers, the brands cited, the sources used and the fan-out queries actually executed.

    4. Analysis & presentation

      Share of voice, visibility rate, sentiment 0-100, sources, fan-out queries: a clear report, presented in person, with prioritised recommendations.

    5. Management (optional)

      Monthly or weekly tracking to measure the effect of actions, alert you to changes and adjust the strategy over time.

    No black box. You see the 50 questions asked, the answers obtained and the sources cited. We measure, we act, we measure again.

    Let's discuss your AI visibility, 30 free minutes

  • Why now

    Search is shifting to AI

    Four recent data points, and a turning point: since 22 July 2026, Google has been rolling out its AI answers (AI Overviews and AI Mode) in France.

    900M

    weekly active users on ChatGPT. An audience that has become unavoidable, heading towards a billion.

    Source: OpenAI, February 2026

    45 %

    of US consumers use AI to find a local business, compared with 6% a year earlier.

    Source: BrightLocal, March 2026

    1,2 %

    of businesses only are recommended by ChatGPT (panel of 350,000). AI visibility is rare: the opportunity is there to be taken.

    Source: SOCi Local Visibility Index, January 2026

    −34,5 %

    in clicks on the top Google result when an AI answer appears above it. Being first is no longer enough: you need to be in the answer.

    Source: Ahrefs, March 2025

  • Our analysis framework

    The 5 families of perception
    that we measure

    The perception analysis queries AI across 5 standardised families, 10 questions each. Results are comparable from one measurement to the next, by country and by language.

    01

    Commercial & product

    Perceived quality of your offer, value for money, pricing transparency, customer support, purchasing experience, reliability over time.

    02

    Reputation & trust

    Overall image, company strength, awareness, trust and security, handling of reviews, any controversies.

    03

    Values & CSR

    Environment, governance, social responsibility, consistency between your promises and your actions.

    04

    Innovation & positioning

    Capacity to innovate, differentiation, recognised expertise, adaptation to changes in your sector.

    05

    Employer brand

    Attractiveness, working conditions, pay, internal culture, career prospects, HR reputation.

    Few players measure sentiment and perception by persona. Most GEO audits stop at counting citations. Measuring what AI thinks of you, topic by topic and profile by profile: that is what sets us apart.

  • Our pages by area

    GEO cannot be transposed from one city to another

    The local economy changes completely from one town to the next across our area, and the queries put to AI change with it. So we have written one page per area, with its economic anchoring, its local sources and what we cannot measure.

    Pau · Pau Béarn Pyrénées conurbation

    GEO agency in Pau

    Energy, geosciences and aerospace dominate the area, and a large share of workers commute in from the rest of Béarn. The query that names Pau and the one that names the town of residence do not get the same answer: the page details what this changes, with figures and sources. In Béarn, our GEO agency in Pau adapts the method for businesses in Pau.

    GEO in Pau and Béarn

    Bayonne · Anglet · Basque Country

    GEO agency in Bayonne

    Independent retail and seasonality set the calendar. What works elsewhere in the area does not carry over as it is: the page covers the city's economic anchoring and how we record AI answers in this area. On the coast, our GEO agency in Bayonne applies this method to local queries.

    GEO in Bayonne and on the coast

    Biarritz · Anglet · Bidart · Basque Coast

    GEO agency in Biarritz

    Hotels, business tourism and a largely non-resident clientele shift the priorities. The city's worldwide fame does not guarantee that an AI can name the businesses that actually work there, and that is precisely the gap the page documents. In Biarritz, where customers come from elsewhere, our GEO agency in Biarritz measures what AI tells visitors.

    GEO in Biarritz and on the Basque Coast

    Tarbes · Séméac · Bigorre · Hautes-Pyrénées

    GEO agency in Tarbes

    Rail, defence and technical ceramics shape the area. The page also flags an ambiguity specific to the area: in Tarbes, some searches for the word geo are looking for land surveyors, which distorts any quick reading of volumes. In Bigorre, our GEO agency in Tarbes applies this framework to businesses in Tarbes.

    GEO in Tarbes and Bigorre

    Don't see your town? We work across the whole of the Basque Country, Béarn and Bigorre, and the survey is based on your real queries, not on a list of towns. If your priority is traffic from Google rather than being cited by an AI, it is our SEO agency page you should read.

  • Why ARETA

    A GEO agency that measures
    before it promises

    GEO attracts sellers of miracle cures. Our position is the same as in SEO since 2019: shared metrics, a transparent method, measured results. The measurement rigour of areta applies to GEO as it does to the rest of the offer.

    01

    Metrics, not impressions

    Quantified share of voice, sentiment 0-100, listed sources. No black box: you see the questions asked and the answers obtained.

    02

    Your personas, not generic prompts

    Each question is written in the language of your real customers, by topic and by profile. That is what makes the measurement commercially usable. For a hotel or a restaurant, this work has its own page: AI visibility for hotels and restaurants.

    03

    Measurement AND action

    We do not just deliver a report: we define the strategy and publish the content that gets your brand cited by AI, then we measure again.

    04

    SEO rigour applied to GEO

    Over 10 years of SEO, shared KPIs, regular check-ins, zero needless jargon. GEO is not a gimmick: it is the natural extension of our work.

  • Frequently asked questions

    FAQ | Your questions about GEO
    and AI visibility

    The questions that come up most often in meetings. If yours is not here, write to us: we will add it.

    What is GEO (Generative Engine Optimization)?

    It is the optimisation of your brand's presence in the answers of generative AI (ChatGPT, Gemini…), just as SEO optimises your presence on Google. GEO measures whether AI cites you, recommends you and what it says about you, then acts to improve it.

    GEO and SEO: do you have to choose?

    No. The two reinforce each other: AI relies largely on visible, well-structured content, and an optimised website is the first source of the answers that cite you. GEO extends organic SEO to answer engines. One visibility strategy, two surfaces.

    What is the difference between visibility analysis and perception analysis?

    The visibility analysis is custom-built around your business topics and your personas: it measures your share of voice against your competitors. The perception analysis is a standardised diagnosis of your image across 5 families (commercial, reputation, CSR, innovation, employer brand), comparable from one measurement to the next and localisable by country and language.

    What is AI share of voice?

    The percentage of answers in which your brand is cited, compared with your main competitors, across a panel of 50 questions representative of your market.

    How do you measure my brand's sentiment?

    Each AI answer mentioning your brand is rated on a scale from 0 (poor) to 100 (excellent), with 50 being neutral. You get an overall average score and one per topic.

    What are fan-out queries?

    The searches that the AI actually performs behind the scenes to build its answer. Knowing them reveals the sources and angles that influence what AI says about you, and therefore the content to create.

    How do you get cited and recommended by ChatGPT?

    There is no magic button: AI cites the brands present in its sources (your website first, then the press, directories and customer reviews). The sensible approach is to measure your starting point, identify the sources that matter for your queries, then publish content that answers them. A solid SEO audit remains the foundation: AI reads your website first.

    What if ChatGPT gives false information about my business?

    It happens often: discontinued offers, outdated prices, confusion with a namesake. The analysis identifies these errors and their likely sources precisely; the GEO strategy then consists of publishing the correct information and getting it picked up. One does not “influence” an AI directly: one corrects what it reads.

    Is a one-off measurement enough?

    It establishes your starting point and reveals the gaps with your competitors. But AI answers evolve constantly: monthly or weekly tracking measures the effect of your actions and detects changes before they cost you customers.

    Do you only work in the Basque Country?

    No. ARETA is based in the Basque Country and works in Béarn, in Bigorre and across France. AI visibility analyses are carried out entirely remotely. We also work in the valleys: for a GEO agency in Oloron-Sainte-Marie assignment, the local SEO foundation is described on our dedicated page.

    A question that is not on the list?

    Book 30 free minutes

  • Free meeting · 30 min · no obligation

    Find out what AI says about your brand

    A first free 30-minute conversation: we look together at your current visibility in ChatGPT and Gemini, and we tell you honestly whether GEO is a priority for you.

    Guilhem Arregle, founder of ARETA
    Book 30 free minutes
    Email [email protected]
    Phone 06 50 82 74 13
    Address 2 Pl. du Château Vieux
    64100 Bayonne
    LinkedIn ARETA

    Monday to Friday, 8am to 8pm

    Last updated: 26 October 2026

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  • Gemini GEO agency: appear in AI Overviews

    The same questions come up in meetings: how to be visible in AI Overview on Google, how to appear in Gemini's answers, and how to run the engagement remotely.

    Decorative pictogram of an AI-generated answer, to appear in AI Overviews on Google

    Gemini and Google's AI Overviews

    A Gemini GEO agency puts your customers' real questions to Google's answer engine, then notes the brands and sources it cites. To appear in AI Overviews, your site must answer those questions precisely, with up-to-date information. We measure first, then we fix what the AIs read.

    Decorative pictogram of a result box, to be visible in AI Overview

    How to be visible in AI Overview

    Since 22 July 2026, Google has been showing its AI answers (AI Overviews) in France. Business owners often ask how to be visible in AI Overview. The approach relies on a structured site, consistent local listings and content that answers the sub-questions the AI runs itself. We then record what actually appears.

    Decorative pictogram of a location marker on a map, for Gemini visibility Bayonne

    Gemini visibility Bayonne

    For Gemini visibility Bayonne, we put your Basque Country customers' real queries to Gemini and note whether your business is cited, alongside whom and from which sources. The report is monthly, made under the same conditions, and presented in person.

    Decorative pictogram of a video call conversation for a remote engagement

    GEO agency Bordeaux, working remotely

    For a business searching for a GEO agency Bordeaux, the engagement is run remotely: the analysis queries ChatGPT and Gemini, the findings are presented by video call and the geographic scope of your queries is defined with you. Engagements run remotely across France, from our offices in Bayonne and Pau.

    Decorative pictogram of an appointment calendar for a video call engagement

    GEO agency Toulouse, working remotely

    If you are searching for a GEO agency Toulouse, the process is identical: a scoping call with 30 free minutes, fifty questions written in your customers' language, measurement in ChatGPT and Gemini, and a commented debrief. Pricing follows the grid published on this page, with no surcharge for distance.

    Decorative pictogram of scales symbolising honest measurement, with no promise of citation

    What no AI can guarantee

    No GEO agency Bordeaux, no GEO agency Toulouse and no Gemini GEO agency can guarantee a citation: answer engines do not publish their criteria and their answers vary from one user to another. We deliver a dated, reproducible report. To appear in AI Overviews, as for Gemini visibility Bayonne, the monthly measurement shows the movement, or its absence.

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