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SHOPIFY · D2C · OMNICHANNEL
Shopify e-commerce agency:
sell more, retain betterShopify store creation and migration, in-store Shopify POS, connected logistics, then what brings customers back: SEO, email, automation, customer experience. Published methods, displayed pricing, measured results.
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The situation
Acquisition without loyalty
is a leaky bucketMost online shops concentrate their budget on traffic. Meanwhile, three leaks empty the bucket.
Traffic costs more and more
Advertising on the rise, dependence on platforms, squeezed margins. Every paid visitor who buys only once impoverishes the brand.
The shop holds back sales instead of making them
Ageing theme, laborious purchase journey, shop and website that ignore each other, disconnected logistics: the technology holds back growth.
Nobody comes back
No CRM, no email flows, no loyalty programme: the second order never arrives, and everything rests on acquisition.
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Client case · D2C
067: +111% growth
since the start of the year067 is reinventing natural products for animals with its brands OZONE HORSES and OZONE PETS. We supported it through a key stage: updating the marketing strategy, strengthening the brand platform and migrating the website to Shopify.
+76 %
of online turnover in the last three months of 2025
Source: 067 data, Q4 2025
+111 %
growth since the start of 2026
Source: data from 067, 2026
Guilhem took charge of migrating my website to Shopify and his marketing strategy advice was crucial in giving my business a new, better targeted and more effective momentum.
Muriel van den Boogaerde-Dubois, founder of 067, co-founder of Laboratoires de Biarritz (2011-2019)
The SEO strategy is being rolled out to support this momentum. Discover the brand: 0-6-7.com
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Why Shopify
The platform that never
holds the brand backWe recommend Shopify because it is the platform we see ageing best among our clients. Six reasons, no jargon.
Reliable and maintenance-free
Hosting, security and version upgrades are handled by Shopify: your teams sell, they do not administer a server.
A complete ecosystem
Optimised payment, thousands of apps, native connectors to Klaviyo, Kiliba, logistics OMS and POS systems.
Omnichannel by design
Online shop, in-store Shopify POS, unified stock and customers: a single source of truth for data. For a physical point of sale, the same logic applies with a connected POS system for restaurants.
Scalable
From D2C launch to international and B2B: the platform follows growth without a rebuild.
Team autonomy
Simple interface, in-house teams trained: you stay in control after the assignment, as at El Grifo below.
Controlled total cost
Predictable subscription, no hidden technical debt: the budget goes to marketing, not to fixes.
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Our e-commerce services
Where does it get stuck on your shop?
Four problems come up at every brand we meet. Each has its method. Choose yours. For a showcase website rather than a shop, our web agency in Pau designs websites that convert.
“My shop is out of date”
Shopify creation or migration: structure, theme, purchase journey, transfer of the catalogue, customers and history.
Quote on requestThe detail, without leaving the page
Migration with no loss of SEO: URL mapping, 301 redirects, carry-over of tags and internal linking, indexing monitoring after switchover. Training for your teams included so you stay in control.
“Nobody can find me”
E-commerce SEO and AI visibility: collection structure, product pages, content that attracts customers without depending on ads. Product pages, collections, internal linking: SEO services tailored to e-commerce make the difference.
SEO agency GEO agencyThe detail, without leaving the page
Five-step method and pricing grids published on the SEO agency page. The GEO side measures and manages your presence in the answers of ChatGPT, Gemini and Perplexity.
“Nobody buys again”
Email and CRM with Klaviyo, automation with Kiliba: welcome, abandoned cart, repurchase, reactivation.
Quote on requestThe detail, without leaving the page
Segmentation, automated workflows, measurement of customer lifetime value and purchase frequency. Two official partnerships, configured for your catalogue and your seasonality.
“The experience disappoints”
Measured customer experience: purchase journey, delivery, reviews, moments of truth, online reputation.
Customer experienceThe detail, without leaving the page
We apply KPMG's six pillars of customer experience to e-commerce, translated into verifiable standards: delivery promise, order tracking, returns handling, response to reviews.
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Case study · Omnichannel · Shopify POS
El Grifo: the shop and the website
finally in the same systemSince 2024, ARETA has supported Bodegas El Grifo, one of the oldest wine estates in Spain, in the digital transformation of its activities, hand in hand with its teams.
Shopify migration
E-commerce and brochure sites migrated to Shopify: a single, fast foundation that the estate's teams can manage themselves.
Shopify POS
Rolled out in store for a seamless omnichannel experience: sales, stock and customers unified between the estate and the website. For restaurants, we deploy lightspeed restaurant with the same integration standards.
Marketing automation
Setting up a reference marketing automation tool and upskilling internal teams.
+98 %
growth in online revenue from returning customers between 2024 and 2025. A collaboration that supports the reach of the estate's 250 years of history, alongside José Antonio Galán Otamendi. Source: El Grifo data, 2024-2025
The detail of our wine estate specialism: wine estate marketing
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E-commerce logistics
Your shop talks
to your logistics providerA Shopify order is only worth something if it ships quickly and well. We connect your shop to your logistics provider's system: order transmission, stock and shipping status feedback, returns management.
OMS integration
Connecting Shopify to your provider's OMS: orders, stock and shipping tracking synchronised, with no re-keying and no intermediate Excel file.
Reference providers
Integrations completed with the OMS of 2L Logistique and ETXE LOGISTIKA. The method applies to any logistics provider with an API or connector.
Delivery experience
Displayed delivery promise, customer tracking, transactional emails: delivery is part of the customer experience, not the back room.
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The method
Five steps, named deliverables
The same process for every e-commerce engagement, from the first audit to loyalty. At each step you know what is delivered, when, and how it is measured. E-commerce draws on all of areta's disciplines.
Audit
Shop, sales data, acquisition, retention, logistics. A quantified review of where things stand.
Strategy
Brand platform, targets, priorities: a written, dated marketing plan.
Shop
Shopify creation or migration, connected POS and logistics, with no loss of search rankings.
Acquisition
SEO, AI visibility, content: bring customers in without depending on ads.
Loyalty
Klaviyo, Kiliba, customer experience: bring customers back, measure customer lifetime value.
What we do not promise: a guaranteed Google ranking or guaranteed revenue. Nobody can seriously do so. What we do guarantee: a published method, named deliverables and an honest measurement of results. Acquisition pricing grids are published on the SEO agency and GEO agency pages.
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Frequently asked questions
What we are asked before we start
The questions that come up most often at the first meeting.
Can you migrate to Shopify without losing your search rankings?
Yes, provided the migration is treated as an SEO project and not just a technical one. We map the existing URLs, set up the 301 redirects one by one, carry over the tags, internal linking and structured data, then monitor indexing and rankings in the weeks following the switch. This is the method applied on the 067 migration, whose SEO strategy is currently being rolled out. A temporary fluctuation of a few weeks may occur on some queries: we tell you beforehand, not afterwards.
How much does a Shopify build or migration cost?
On quote, because the cost depends on the number of products, the data flows to carry over, the level of theme customisation and the connections required (logistics, POS system, email). After the first thirty-minute meeting, which is free, you receive a scoped estimate with a deliverable and a timeframe. Acquisition services that follow launch rely on the published pricing grids on our SEO agency and GEO agency pages.
My shop runs on WooCommerce or PrestaShop: can you help?
Yes. This is the most common case: an existing shop whose maintenance costs more and more, or which holds back growth. We audit what is in place, cost the migration to Shopify with transfer of the catalogue, customers and order history, and set up the redirect plan to preserve search rankings. If your situation does not justify a migration, we will tell you that too.
Can you connect Shopify to my logistics provider and my POS system?
Yes. We have built integrations between Shopify and the OMS of e-commerce logistics providers such as 2L Logistique and ETXE LOGISTIKA: order transmission, stock and shipping status feedback. In store, we deploy Shopify POS to unify sales, stock and customers between the physical shop and the website, as at Bodegas El Grifo. The method applies to any provider with an API or connector.
Do you only do the technical side, or the marketing too?
Both, and that is the core of our positioning: a well-built shop is not enough if nobody visits, and expensive traffic is pointless if nobody comes back. We work on the platform (creation, migration, POS, logistics) and on what keeps the brand alive: SEO and AI visibility, email and automation with Klaviyo and Kiliba, measured customer experience. At 067, the migration came with an update of the marketing strategy and the brand platform.
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Your shop can do better.
Let's decide how.Thirty minutes to size up your situation: acquisition, conversion, retention, logistics, and which lever to start with. Free, no obligation, and we will also tell you if a migration is not a priority for you.
Page updated on 1 August 2026.
Shopify agency Bayonne, Biarritz and Pau
A Shopify store is built close to home, with the same contact from scoping to customer retention.
Shopify agency Bayonne, main office
Our main office is in Bayonne, 2 place du Château Vieux. A local Shopify agency Bayonne builds or migrates your store, then works on what brings customers in: e-commerce SEO and visibility in AI answers. ARETA is a Shopify Partner. With a Shopify agency Bayonne, you talk to the team in a first thirty-minute meeting, free of charge.
Shopify agency Biarritz, store migration
We work in Biarritz from Bayonne, on site or by video call depending on the subject. A Biarritz brand whose store is ageing can entrust its migration to our Shopify agency Biarritz: transfer of the catalogue, customers and order history, then a redirect plan to protect search ranking. A temporary fluctuation in positions remains possible after a migration, and no Shopify agency Biarritz can rule it out.
Shopify agency Pau, office in Béarn
ARETA also has an office in Pau, for Béarn stores. Our Shopify agency Pau connects the store to your shop with Shopify POS, which unifies sales, stock and customers between the physical shop and the website, as at Bodegas El Grifo. After launch, a Shopify agency Pau works on what brings customers in, then what brings them back, with Klaviyo, Kiliba and customer experience. We guarantee neither rankings nor revenue.
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