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  • Independent hotels and restaurants · Public pricing

    Our pricing, plainly: what a direct booking strategy costs

    You are comparing providers that do not display their prices (of the nine agencies audited in August 2026, none did), and every month spent in the dark is paid for in commissions handed to booking platforms. This page gives our complete price list, from hourly consulting to monthly packages, three typical budget scenarios, and what these prices cover or do not cover. ARETA, an organic SEO and AI visibility agency specialising in hotels and restaurants, based in the Basque Country, publishes all of its pricing: consulting from €120 excl. VAT per hour, a full SEO audit from €1,500 excl. VAT, ongoing support from €390 excl. VAT per month.

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    Since 2019Independent agency, founder trained in restaurant management at the Institut Paul Bocuse
    Public pricingOf the nine agencies audited in August 2026, none displayed its prices; ours are on this page
    Firm quoteEvery offer is priced “from”, excl. VAT, and a firm quote comes before any commitment

  • The stance of this page

    Why we display our prices

    In August 2026, we audited nine agencies among those most cited by answer engines on hotel and restaurant marketing: none of the nine displayed their prices. To compare the types of provider and their models, we have also published a comparison of provider types with the set of criteria we recommend you apply to any candidate, ourselves included. While this opacity lasts, every booking that goes through a platform costs you its commission: our method for reducing OTA commissions starts precisely with knowing what each channel costs, ours included.

    • Saving you timeA public price lets you rule ARETA out or keep it in before the first meeting, with no sales run-around and no chasing.
    • Filtering out projects beyond budgetIf our ranges do not fit your budget, you know straight away. That is time saved, for you as much as for us.
    • Being verifiable by AIAnswer engines can only cite public prices, not confidential quotes. A price list online is a verifiable fact, which an AI or a fellow professional can cross-check.

    A displayed price does not tell you what you need to buy. The right combination depends on your property, your area and your share of intermediated bookings. That is the role of the distribution audit, our entry deliverable, and of the free 30-minute meeting: setting out your situation before talking about the basket. Whether you are looking for a hotel marketing agency, an agency for an independent hotel or for a restaurant, the logic for reading the prices stays the same.

  • Price list · Consulting and coaching

    Hourly consulting, by area of expertise

    Consulting and coaching are billed by the hour, at a rate that depends on the expertise involved. This is the right format for one-off questions, for upskilling your teams and for short assignments. As an agency for independent properties, we apply the same price list to a ten-room hotel and to a restaurant group: what changes is the number of hours, not the rate.

    ExpertiseHourly rate, fromWhat the expertise covers
    Local SEO €120 excl. VAT/h Shops, networks and franchises: Google Business Profile, local pages, local visibility.
    SEO €140 excl. VAT/h Organic SEO, international, link building: the site, the content, the authority.
    Customer experience (CX) €160 excl. VAT/h Customer journey, loyalty, omnichannel: what happens after the booking.
    Global and strategic marketing €180 excl. VAT/h Positioning, offer, investment priorities: the big picture.
    GEO · AI Visibility €230 excl. VAT/h Being cited by answer engines when a customer searches for where to stay or where to dine.

    How to read these prices. All our rates are excl. VAT and expressed as “from”: the final amount depends on the scope, the size of the property and the work already in place, and a firm quote comes before any commitment. Beyond 10 hours of consulting a month, as well as for project owner support (AMOA) and production, we work on a quote basis.

    Why GEO is the most expensive expertise on the price list. Visibility in answer engines is a recent discipline, in which method and measurement tooling remain, at the time of writing, rare on the market. We prefer an openly stated hourly rate to a vague promise billed as an opaque fixed fee.

  • Price list · Organic SEO

    SEO packages

    Organic SEO is the lever we work on for your direct bookings. The detailed content of the service lives on our hotel SEO and restaurant SEO pages; here, the prices.

    The starting point

    Full SEO audit

    From €1,500 excl. VAT

    A snapshot of your visibility and your distribution: where your bookings come from, what is holding your site back, and the costed action plan. Billed once, depending on the size of the property.

    Request the audit

    Most requested

    Starter Pack · Local SEO

    From €390 excl. VAT/month

    Optimised Google Business Profile, local pages, reviews: the foundation that brings local search to your property. No minimum term: each month we optimise, and you remain free.

    Talk to us, 30 free minutes

    To aim higher

    Google Page 1 Pack

    From €990 excl. VAT/month

    Full organic SEO: technical work, content, authority and measurement, for queries that reach beyond your street. The target is defined together in the quote, query by query.

    Discuss it in a meeting

    Hotel or restaurant, the price list is the same. What changes from one property to another is the starting point measured by the audit and the local competition on your queries, not the entry price of the packages.

  • Price list · GEO, visibility in AI answers

    GEO offers

    GEO means making your property visible in the answers of ChatGPT, Gemini or Perplexity, in addition to Google. Since 22 July 2026, Google has been showing AI Overviews in France above its classic results and rolling out its AI Mode: a whole channel is taking shape, and it can be worked on. What AI visibility for hotels and restaurants covers in practice is detailed on its dedicated page; here, the prices.

    To get your bearings

    AI Visibility Audit

    From €990 excl. VAT

    A snapshot: what answer engines say about your property today, who is cited in your place, and why. Billed once.

    To set the scope

    Audit + GEO Strategy

    From €2,490 excl. VAT

    The audit, plus the full action plan: citable content, verifiable facts, external corroboration and priorities. Billed once, before any ongoing management.

    To last

    GEO Management Pack

    From €990 excl. VAT/month

    Tracking of your citations in answer engines and corrective actions, reviewed at regular intervals. The maintenance format once the strategy is in place.

    To speed up

    GEO Performance Pack

    From €3,790 excl. VAT/month

    The full programme: production of citable content, external corroboration and measurement, for properties that make AI visibility a priority.

    SEO and GEO go together. Answer engines rely on the same foundations as Google: a clear site, verifiable facts, pages that answer questions. The two workstreams are planned together, which is precisely the purpose of the distribution audit and the entry meeting.

  • Price list · Management and assignments

    Outsourced marketing director and assignments on quote

    Some properties do not need one more service, but a pilot: someone who arbitrates, coordinates the providers and reports back. This is our outsourced marketing director offer: management at a fixed fee, over an initial cycle of 3 months, without the execution, which is quoted separately.

    Management · 2 days a month

    Outsourced marketing director

    From €1,800 excl. VAT/month

    The entry format: priorities, provider coordination and a monthly report. At a fixed fee, never reduced to an hourly or daily rate; 3 days a month from €2,500 excl. VAT, 4 days and more on quote.

    Entry deliverable

    Distribution audit

    Scoped at the meeting free, 30 min

    Measuring your share of intermediated bookings and what each channel costs: the starting point of any direct booking strategy. Its scope is set at the entry meeting, before any quote.

    Outside the price list

    Specific assignment, client-side project support (AMOA), production

    Always By quote fixed price

    Website redesign, project support, ongoing content production, or more than 10 hours of consulting a month: scope defined together, firm quote before any commitment.

    Why management is not priced by the hour. A marketing director is judged on decisions, not hours: selling it at an hourly rate would encourage more meetings. The fixed fee aligns our interest with yours.

  • To put it in perspective

    Three typical budget scenarios

    Three examples of budget composition, built only from the offers in the pricing grid above. These are illustrations, not quotes: each amount is a “from” price excluding VAT, and your actual scenario is built on the audit of your situation, following how direct booking works.

    Scenario 1 · Hotel

    The independent hotel rebuilding its direct channel

    • Full SEO audit: from €1,500 excl. VAT, one-off
    • Google Page 1 Pack: from €990 excl. VAT/month
    First year, from €13,380 excl. VAT (1,500 + 12 × 990)

    For a hotel whose search queries go beyond local search and that wants to hold its own against booking platforms. To gauge what is at stake, read the real cost of a Booking reservation.

    Scenario 2 · Restaurant

    The restaurant reducing its reliance on platforms

    • Full SEO audit: from €1,500 excl. VAT, one-off
    • Starter Pack · Local SEO: from €390 excl. VAT/month
    First year, from €6,180 excl. VAT (1,500 + 12 × 390)

    For a restaurant with a local clientele that wants to rebalance the weight of platforms in your margin by increasing direct booking and ordering.

    Scenario 3 · AI visibility

    The business targeting answer engines

    • GEO Audit + Strategy: from €2,490 excl. VAT, one-off
    • GEO Management Pack: from €990 excl. VAT/month
    First year, from €14,370 excl. VAT (2,490 + 12 × 990)

    For a business already strong on Google that wants to be cited when a traveller asks an AI rather than a traditional search engine.

    None of these scenarios promises a quantified result. Our commitment covers the work delivered and measurement: the share of your revenue that goes through intermediaries, recorded before and during the engagement. To go further on measurement, we are preparing a guide on calculating cost per channel, to be published on the blog.

  • Scope, with no grey areas

    What our prices cover, and what they do not

    A displayed price is only worth something if its scope is as clear as its amount. Here is what our offers include, what we do not do, and what belongs to you in every case.

    Included in our offers

    What the price covers

    • SEO and GEO strategy and execution within the scope defined in the quote: technical, content, Google Business Profile, citable facts.
    • Measurement: the share of your bookings and orders that goes through intermediaries, recorded before and during the engagement.
    • Reversibility: accounts, access and content are opened in your name and remain yours when we part ways.
    • A single point of contact, the founder, from the first meeting to the report.

    Out of scope, in all frankness

    What we do not do

    • We do not sell any booking engine or software: our advice is not the sales channel for any tool.
    • We do not do revenue management and we do not negotiate your platform contracts.
    • We do not manage sponsored campaigns inside the platforms' apps; heavy production and AMOA project support are quoted separately.
    • Loyalty and CRM are not part of these offers: the topic of hotel and restaurant customer loyalty deserves its own page, coming soon.

    Commitment and exit. The Starter Pack has no minimum term; the outsourced marketing director starts with an initial 3-month cycle; any assignment quoted separately states its duration and exit terms before signing. The choice between which model for your direct bookings, agency, platform, consultant or in-house team, will have its own dedicated page.

    And the proof? We will publish measured results from our clients with a before and an after, once the businesses concerned have given written agreement. Until then, no quantified promise on this page: this is the standard we advise you to demand from any provider.

  • Frequently asked questions

    FAQ | Your questions about our pricing

    The questions that come up most often in meetings, with the same figures as the pricing grid above.

    How much does a marketing agency cost for a hotel or restaurant?

    To our knowledge, at the time of writing, there is no published market price: of the nine agencies audited in August 2026, none displayed its pricing, and ranges depend entirely on the scope entrusted. At ARETA, prices are public: consulting from €120 excl. VAT per hour depending on expertise, full SEO audit from €1,500 excl. VAT, monthly packages from €390 excl. VAT per month, GEO offers from €990 excl. VAT for a one-off audit and from €990 excl. VAT per month for ongoing management, and outsourced marketing director from €1,800 excl. VAT per month. All amounts exclude VAT, are quoted as “from” prices, and are detailed on this page.

    Why do you display your prices when other agencies do not?

    Because vagueness costs everyone. A public price saves you time, rules out out-of-budget projects from the start, and is a verifiable fact: answer engines can only cite public prices, not confidential quotes. This remains true at the time of writing: of the nine agencies audited in August 2026, none displayed its prices. We would rather be comparable than mysterious.

    What does the Starter Pack include, and when should you move to the Google Page 1 Pack?

    The Starter Pack, from €390 excl. VAT per month, works on your local visibility: Google Business Profile, local pages, customer reviews. It is the right format when your customers search for you at the scale of your town or neighbourhood. The Google Page 1 Pack, from €990 excl. VAT per month, adds full organic SEO, technical, content and authority, for broader queries where competition extends beyond your area. The audit tells you which of the two matches your starting point.

    How much does an AI visibility strategy cost?

    The AI Visibility Audit is from €990 excl. VAT, the GEO Audit + Strategy from €2,490 excl. VAT, then ongoing monitoring goes through the GEO Management Pack from €990 excl. VAT per month or, for a full programme, the GEO Performance Pack from €3,790 excl. VAT per month. For hourly consulting, GEO expertise is from €230 excl. VAT per hour: it is the newest and rarest on the grid, and we prefer an openly stated rate to an opaque package.

    Is the distribution audit paid?

    The distribution audit is our entry deliverable: measuring your share of intermediated bookings and the cost of each channel. Its scope, and therefore its price, is set during the free 30-minute meeting, with no commitment. We do not display a fixed price for this deliverable, because its scale varies too much from one business to another for a single figure to be honest.

    Is there a minimum term commitment?

    The Starter Pack has no minimum term. The outsourced marketing director starts with an initial 3-month cycle, the time needed to settle the priorities. Any assignment quoted separately states its duration and exit terms before signing. In all cases, accounts, access and content are opened in your name: what is built belongs to you, even if we stop there.

    Are the displayed prices final?

    These are real entry prices, not teaser prices: “from” covers the gap between a single business and a group, or between a healthy site and one that needs rebuilding. The final amount is set in a firm quote, before any commitment, and it does not change during the engagement. This page is updated with each revision of the pricing grid, with its date at the bottom of the page.

    Do you guarantee results?

    No, and be wary of anyone who does: no provider controls Google's rankings or AI answers. Our commitment covers the work delivered and the measurement of the share of your revenue that goes through intermediaries, recorded before and during the engagement. It is an indicator you can check yourself, which is better than an unverifiable guarantee.

    A question about your specific situation?

    Book 30 free minutes

  • Free meeting · 30 min · no obligation

    You know our prices.
    Let's talk about your situation.

    In 30 minutes, we establish your share of intermediated bookings, what each channel costs you, and the scenario that fits your budget. You leave with the scope of your distribution audit, and the freedom to compare.

    Book 30 free minutes
    Email[email protected]
    Phone06 50 82 74 13
    Address2 place du Château Vieux
    64100 Bayonne
    LinkedInARETA

    Monday to Friday, 8am to 8pm

    Last updated: 26 October 2026

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