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  • SMEs · B2B · E-COMMERCE

    Become the reference
    in your sector

    Your customers look for you on Google, compare on Maps and now put their questions to AI. We bring to SMEs, B2B companies and brands that sell online the acquisition and customer experience methods we prove in the most demanding fields. Published methods, displayed pricing, measured results.

    Book 30 free minutes See our methods and pricing

  • Named SME clients

    Université de Technologie de Tarbes, FMB, TOKIKO: their testimonials are further down this page, with their names.

    A founder who comes from the field

    Guilhem Arregle, former customer experience director at DS Automobiles, applies to SMEs what is practised in the big brands.

    Published methods and pricing

    Our five-step methods and our pricing tables are online. That is rare in the trade, and it is deliberate.

    E-commerce partners

    ARETA is a Shopify, Klaviyo, Kiliba and Lightspeed partner for brands that sell online.

  • The situation

    You do not need a marketing department.
    You need the phone to ring.

    In most SMEs, marketing belongs to nobody: one-off actions, an ageing website, unanswered reviews and no measurement. Meanwhile, your customers have changed their habits: they search on Google, compare on Maps and put their questions to AI.

    Local services and independent professionals

    Lawyers, estate agents, craftspeople, health and wellbeing: your catchment area is local, and the battle is fought in nearby searches. Being impossible to find means leaving the appointment to the visible competitor.

    B2B companies and industry

    Construction, logistics, training, business services: your buyers do their research alone, long before contacting you. What they find, or fail to find, decides whether you are consulted.

    D2C and e-commerce brands

    The shop exists, the product is good, but traffic has plateaued and customers do not buy again. Acquisition without loyalty is a leaky bucket.

    The common thread in all three situations: your customers must find you, then come back. These two movements are managed with written methods and measured results, not with scattered actions. That is exactly what we do.

  • Our engagements

    Where does it get stuck for you?

    Four problems come up in every SME we meet. Each has its method, its detailed page and its pricing table. Choose yours. A dated website in Pau that no longer converts can be rebuilt with a simple aim: making the phone ring. If your offer sells online, Shopify store creation opens a second revenue channel.

    “You can't be found”

    Organic and local SEO: appearing on Google, in Maps and in searches in your area, on the queries that bring customers.

    The detail, without leaving the page

    SEO audit, content, link building, Google Business Profile and local SEO. We work for e-commerce, training, construction, logistics, real estate, health and wellbeing, fashion, independent professionals and craftspeople. The five-step method and the pricing table are published on the page. In Bigorre, our organic SEO agency in Tarbes makes SMEs visible on their local searches.

    SEO agency

    “AI never cites you”

    Your future customers ask ChatGPT, Gemini or Perplexity whom to consult. Your brand already has a reputation in those answers: you still need to know it, then manage it.

    The detail, without leaving the page

    Measurement of your visibility and perception in AI answers, share of voice against your competitors, then an action plan to get cited. From a one-off diagnosis to continuous management.

    GEO agency

    “Your customers don't come back”

    Acquisition is expensive if the experience keeps nobody. Customer journey, moments of truth, reviews: what brings people back can be managed and measured.

    The detail, without leaving the page

    We apply to mid-sized companies the six pillars of customer experience from KPMG, a framework designed for large brands, translated into verifiable standards at your scale. With review and online reputation management.

    Customer experience consulting

    “Nobody is steering”

    The actions exist, the consistency is missing. A part-time marketing director sets the direction, the calendar and the measurement, without a hire.

    The detail, without leaving the page

    Two to three days a month in your company: strategy, marketing plan, budget prioritisation, coordination of suppliers and a measured report. A clear management fee, with execution on quote.

    Outsourced marketing director

  • The pivotal offer

    A marketing director,
    without hiring a marketing director

    Hiring is expensive and rarely justified at SME scale. Handing the subject to an apprentice means handing the direction to the person who should be receiving it. The third way: a part-time marketing director, two to three days a month, in your company. A clear management fee, execution on quote, and the freedom to stop.

    What the management covers

    • The strategy and annual marketing plan, written and dated
    • Prioritising budgets between actions
    • Coordination of your existing suppliers
    • Measured monthly follow-up: what is rising, what is flat
    • Customer experience, if that is your topic
    • Recruiting the in-house profile, the day it is justified
    Book 30 free minutes The outsourced marketing director in detail

  • Web marketing agency in the Basque Country serving SMEs, E-COMMERCE & LOCAL SERVICES (REAL ESTATE, B2B...)

    E-COMMERCE | TRAINING | CONSTRUCTION | LOGISTICS | REAL ESTATE | HEALTH & WELLBEING | FASHION

    Université de Technologie Tarbes Occitanie Pyrénées | Training delivered by Guilhem ARREGLE, marketing consultant Tarbes

    "Guilhem worked with the IIT in Tarbes, Tec de Co department, in 2024. He led a course of around thirty hours with 3rd-year students, the aim of which was to build the architecture of a Junior Enterprise. Guilhem's involvement was very serious and total. He shared his ideas and all his expertise with the students."

    Laurent GEORGES | Université de Technologie de Tarbes

    FMB in Serres Castet (64) | Joinery SEO | Assignment carried out by Guilhem ARREGLE, marketing consultant Pau

    "Guilhem has been supporting us with our SEO in Pau for over a year. Very friendly and gives good advice. We recommend him. I recommend him."

    Emilie MACHAND | Fenêtres et Menuiseries du Béarn, Pau

    TOKIKO L'Art du Plan Saint Jean de Luz | E-commerce SEO | Assignment carried out by Guilhem ARREGLE, marketing consultant Basque Country

    "Guilhem is a competent and professional person, I recommend him!

    Anna Skoog | TOKIKO, l'Art du plan, St Jean de Luz

    BAKARRA Agent & Expert Immobilier in Anglet and Biarritz | Real estate SEO | Assignment carried out by Guilhem ARREGLE, marketing consultant Anglet

    "ARETA in Bayonne managed to put my estate agency, based in Anglet, at the top of Google in barely 6 months. Guilhem started from zero after the agency was created and very quickly managed to climb to first place.

    I recommend him."

    Tony MARION | BAKARRA Agent & Expert Immobilier, Anglet

    La Clé des Pyrénées Immobilier in Arreau (65) | Real estate SEO | Assignment carried out by Guilhem ARREGLE, marketing consultant Hautes-Pyrénées

    "At last!! Someone who has perfectly identified our problem. Guilhem adapted to the project and the budget. Everything is consistent, precise, understandable. We will be able to commit for the long term. It is perfect, our company is delighted."

    Nicolas ROUGIER | La Clé des Pyrénées Immobilier, Arreau, St Larry Soulan

    VALEUS Transactions immobilières Le Mans | Real estate SEO

    "Top SEO agency in Bayonne! We are delighted with Guilhem's support for the SEO of our business, which is just launching! Very professional, attentive, full of recommendations. I recommend ARETA 100%!"

    Olivier GAGNA | VALEUS Créateur de Patrimoine, Le Mans

    Holiday cottage SEO | Holiday cottage ranking

    "It was a great pleasure to work with Guilhem on the local SEO of my website. Guilhem is a very competent local SEO consultant. The gain in qualified traffic to our site is undeniable! Thank you!."

    Vincent Mirabel | Clos Olivier de Serres, Ruoms

    Etxte Logistika | E-commerce logistics SEO | Assignment carried out by Guilhem ARREGLE, marketing consultant Basque Country

    "Guilhem is very professional, efficient and pragmatic, and gives very good advice on digital marketing and customer advice, which he masters."

    Thierry Fabris | ETXE LOGISTIKA, Hastingue

    067 e-commerce marketing strategy consulting, e-commerce SEO, Shopify migration | Assignment carried out by Guilhem ARREGLE, marketing consultant Bayonne

    "Guilhem took charge of migrating my website to Shopify and his marketing strategy advice was crucial in giving my business a new, better targeted and more effective momentum.."

    Muriel van den Boogaerde | 067 - Exploratoo, Biarritz

  • What sets us apart

    Published methods, displayed pricing,
    measured results

    Choosing an agency without knowing how it works or what it costs is signing with your eyes closed. We took the opposite stance, and you can verify it before even calling us. areta publishes its methods and displays its pricing.

    Published methods

    Our five-step methods, with their named deliverables, are written in black and white on the SEO and GEO pages. You know what happens, in what order, and what you receive. Our methods are public: start with our guide to organic SEO.

    Displayed pricing

    Our pricing tables are online. Most agencies publish nothing: we prefer you to arrive at the first meeting already knowing the orders of magnitude.

    Measured results

    Rankings, calls, qualified appointments, reviews, satisfaction: each assignment has its indicators, recorded over time. Measurement shows movement, or the lack of it, and we show it to you as it is.

    What we do not promise

    No guaranteed first place, no growth figure set in advance. Nobody can seriously promise a Google ranking or a turnover: those who do commit your budget, not their result.

    What we commit to: a written method, tracked indicators, and a first conversation that may conclude the subject is not a priority for you. We will tell you.

  • Frequently asked questions

    What we are asked before we start

    Four questions that come up at every first conversation with an SME.

    Do you work with small businesses and the self-employed?

    Yes. Our methods are scaled to the size of the business: a self-employed person does not need the same set-up as an SME of fifty employees, and we do not sell them the same one. The services are bounded, with a deliverable and a duration, precisely to remain accessible to small businesses. And if your budget makes the assignment unreasonable, we tell you at the first conversation rather than start something that cannot succeed.

    Do you work outside the Basque Country and Béarn?

    Yes. We are based in Bayonne and Pau, and some of our clients are local, but our methods for SEO, AI visibility and customer experience apply anywhere in France, remotely. Assignments that require fieldwork, such as observing the customer journey, are organised through planned visits. The outsourced marketing director, however, requires a regular presence in the company: its natural area remains the wider South-West.

    How much do your services cost?

    Our pricing tables are published on the SEO agency and GEO agency pages: you know the orders of magnitude before calling us. Marketing management is priced as a monthly fee, execution on quote, because situations differ too much for a single price to mean anything. The first thirty-minute meeting is free and is used to define your case precisely.

    Should all of the marketing be outsourced, or only part of it?

    Rarely all of it. Most of our SME clients start with one subject, SEO, reviews or management, then widen if the results justify it. The outsourced marketing director can cover only strategy and coordination, with your team or your suppliers keeping execution. The arrangement is reversible: it is designed to set a direction, not to create dependency, and it includes recruiting your in-house profile the day it is justified.

  • The phone can ring more.
    Let us decide how.

    Thirty minutes to size up your case: what your customers find when they look for you, what brings them back, and which lever to start with. Free, no obligation, and we will also tell you if the subject is not a priority for you.

    Book 30 free minutes Write to us

    Page updated on 1 August 2026.

  • Marketing consultant 65: supporting SMEs in the Hautes-Pyrénées

    Pictogram of a map of the Pyrenees with a marker on Tarbes

    Engagements in Bigorre

    Our offices are in Bayonne and Pau, and our engagements extend to Bigorre. A marketing consultant 65 must know the ground: Guilhem Arregle ran a course of around thirty hours at the Université de Technologie de Tarbes in 2024 and supported La Clé des Pyrénées Immobilier, in Arreau.

    Pictogram of a dashboard with engagement indicators

    What the engagement delivers

    When an SME in the Hautes-Pyrénées looks for a marketing consultant 65, the useful question is what will be delivered: local SEO, AI visibility, customer experience, customer reviews. Each ARETA engagement has its own indicators, tracked over time, and we tell you at the first conversation if the topic is not a priority.

    Pictogram of an office and a planned travel route

    Remote and on the ground

    Our SEO, AI visibility and customer experience methods apply remotely anywhere in France. Fieldwork, such as observing the customer journey, is organised through planned visits. An outsourced marketing director requires a regular presence: its natural area remains the wider South-West.

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